Jill Smith Describes Her Experiences on the Rubicon Trail

Jill Smith, the CEO of Jeep Jamboree USA talks about growing up on the Rubicon Trail. She relives her earlier Jeep Jamboree memories and talks about the history of the Rubicon Trail – the most well known offroad trail in the world. The history of the Rubicon Trail is interesting, from it’s historic roots as an Indian trail to it’s use today as a Jeep proving ground for trail rated vehicles.  Read More

Mark Smith talks about the Rubicon Trail

Jeep icon Mark Smith talks about the importance and history of the Rubicon Trail. The Rubicon is the most famous off-road trail in the world and its deep-seated relationship with Jeep brand vehicles. “No other manufacturer,” says Smith, “has a vehicle – totally stock – that is 100% capable on the Rubicon.” As our trails slowly disappear across the country, it’s important to remember the enjoyment that can be had out on the trails,... Read More


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